CapeNature partners with tourism sector in the industry’s first ever public-private partnership

by CapeNature

The De Hoop Collection, the umbrella brand for seven concessions, and CapeNature, the provincial public entity mandated with conserving DeHoop Nature Reserve, have signed a landmark public-private-partnership in the tourism sector.

This cements a long-term relationship between government and the De Hoop Collection, which has already placed the DeHoop Nature Reserve firmly on the international tourism map as a destination of choice.

The De Hoop Collection and CapeNature have been actively working together in collaborative partnership since 2004. The new public private partnership is the first of its kind in the tourism sector that follows the official stages as detailed in the tourism toolkit. Through it, the De Hoop Collection – brainchild of eco-tourism visionaries Carl Trieloff and William Stephens – offers a wide range of accommodation options to guests, while CapeNature continues to manage the conservation aspects of DeHoop Nature Reserve.

Situated just three hours’ drive from Cape Town, the De Hoop Collection caters for affordable and luxury getaways. Its state-of-the-art conferencing facilities and wide scope for team-building activities has already made it a prime destination for local businesses, while its unique position on the unspoiled Western Cape coastline makes it an ideal place to take international business guests.

The public-private partnership will help ensure that this eco-tourism jewel remains protected.

“The beauty of the public-private partnership model in ecotourism is that it affords nature conservation areas the opportunity of being commercially viable. With CapeNature’s expertise in conservation and the De Hoop Collection’s experience in the tourism and hospitality sector, we can ensure both the environmental and commercial sustainability of the DeHoop Nature Reserve. Guests can be sure that this beautiful reserve is well-managed from an ecological point of view, while still offering them a unique holiday destination of international standards,” says Carl Trieloff, De Hoop Collection Director.

The De Hoop Collection’s wide marketing reach and expertise has put the DeHoop Nature Reserve on the international tourism map, attracting foreign visitors and currency. It also appeals to the local market because of its wide range of affordable accommodation options and its accessibility as a nature destination for day visitors.

“This benefits not only the DeHoop Nature Reserve and the De Hoop Collection, but the Western Cape region and the country as a whole. Once here, tourists typically explore other parts of South Africa, thereby contributing to much-needed economic growth in the entire tourism sector and benefiting all types of businesses associated with the industry,” Trieloff adds.

Gate entry fees, tourism levies and an agreed percentage of the De Hoop Collection’s turnover are channelled through to CapeNature and as Trieloff explains, “This income contributes to CapeNature’s ongoing conservation capacity.”

The 36 000 hectares of DeHoop conservation area form a World Heritage Site characterised by rich biodiversity and rare species of fynbos, leading down to an unspoiled coastline. A 19km vlei, listed on the Ramsar List of Wetlands of International Importance, stretches across the reserve and is home to many species of birdlife, including pelicans that breed on its waters each year. The three nautical miles of DeHoop Marine Reserve beyond the shoreline offer some of the best whale-viewing in the world, with some 40% of the global Southern Right Whale population coming to the bay each year to breed.

In addition to a wide variety of accommodation options and conferencing facilities, the De Hoop Collection includes the Fig Tree restaurant, a superb wedding venue and a range of activities for all ages.

For more information/comment contact:
Kate Naughton, Marketing Director of De Hoop
Tel: 0861 33 4667

Published in In the media

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