CapeNature shines bright at WTM as attendance grows

15 Apr 2024

World Travel Market (WTM) Africa concluded with impressive momentum, reflecting a 53% increase in attendees, indicating robust growth in African tourism. CapeNature shone brightly at the event, with proactive engagements led by Dr. Ashley Naidoo, our CEO, collaborating with significant industry figures like Tourism, trade, and investment promotion agency for Cape Town and the Western Cape (Wesgro) CEO Wrenelle Stander for the event exhibition, and the African Association of Visitor Experiences & Attractions (AAVEA) Board Chair Mpume Mabuza, emphasizing our commitment to sustainable tourism and conservation.

WTM Africa provided an excellent platform for CapeNature to showcase its travel trade programme, enabling the team to engage directly with industry professionals and seek new sign-ups and partners. This event was crucial for expanding our network and fostering new collaborations, enhancing our ability to promote sustainable tourism and conservation efforts across the Western Cape. Learn more about our travel trade programme and how to get involved here: [CapeNature Travel Trade Programme] (https://www.capenature.co.za/travel-trade-programme).

The event saw tourism representatives from 88 countries worldwide gather in Cape Town. Highlights included innovative discussions and networking opportunities that underscored our collaborative efforts towards promoting the diverse and rich ecological beauty of the Western Cape. Join us in reflecting on these pivotal moments.

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