Cape Nature Green Noise Blog Image with Julia Louw from Wesgro Tourism and Itumeleng Pooe
19 Aug 2025
Celebrating innovative, resilient women in tourism

Women are thriving in tourism and wielding influence from the boardroom to hiking trails, where they beat a pathway for others to follow. They occupy 70% of the tourism workforce in South Africa, and their voices are being amplified in the sector now more than ever. A powerful yet often overlooked statistic that underscores their vital role in the sector.